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Starting a personal brand can be challenging. Many individuals find creating their brand downright intimidating. However, with the right drive and personality, anyone can transform their interests into a business.
Often, drive and personality mean more to clients than the product or service itself. Here’s a list of tips that can help someone with little to no experience learn how to create their brand.

Identify the audience
A crucial step in creating a brand is identifying the consumer base. Doing this helps you understand their needs and how to market your image, products, or services. It’s helpful to put yourself in the consumer’s place to help identify their needs and desires. While a smaller consumer base may sound counterproductive, catering to a niche audience can also allow the owner to charge whatever they see fit. Customers are more
likely to buy custom products that meet their particular needs and pay more for them consistently.

Consistency is key
Repeat customers come back because they know what to expect. The same applies to personal brands. The entire experience, from the product itself to the customer-company interactions should be consistent. Otherwise, gaining a loyal clientele will be difficult. Consistently positive social interaction is essential for up-and-coming business, especially during the trial-and-error production process. A reputation can take years to
build, but one mistake can ruin it.

Build an online presence
Regardless of skill level, running a business is difficult. Using tools such as internet communications services can help by reaching a larger customer base, especially for brands with less capital. Creating social media branding sites and teaming with popular influencers are great ways to showcase a personal brand’s portfolio. Best of all, collaborating with similar influencers leads to a more extensive consumer base.

Creating a brand is challenging but rewarding. Of course, personal brands must offer a quality product or service. Collaborating with similar brands and giving the consumer a positive customer relationship also improves the likelihood of having a successful personal brand. When combined, anyone can make money doing what they love.

Bio Card 2 - Cate Lemmond